Top insurance company in hot seat as blistering new ad campaign exposes 'radical woke ideology'

Conservative group targets Chubb Insurance CEO Evan Greenberg over climate policies and DEI initiatives in new television and billboard advertising campaign.

Consumers' Research launched a 7 figure ad campaign against Chubb Insurance which it accuses of pushing DEI, ESG (Getty)

Consumers’ Research is highlighting several past comments from leaders at the insurance company, including Executive Vice President and General Counsel Joseph Wayland saying in a LEADERS Magazine interview in 2021 that "Diversity, equity and inclusion are the foundation of our Chubb culture."

"I am concerned about my country’s America First brand of nationalism and its impact on our image and leadership in both trade and geopolitics in the short and potentially longer term," Evan Greenberg, CEO and Chairman of Chubb Insurance, wrote in a letter in a 2017 report, according to Carrier Management

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Greenberg also criticized Trump's America First platform in an interview with Carrier Management in 2021 and criticized the president's trade policies. 

When it comes to the company’s business practices, NPR reported in 2019 that the insurance company would not underwrite coal facilities anymore. As recently as March 2025, the company put forth strict guidelines in order for it to underwrite in the oil and gas industry.

On its website, Chubb said it will not "underwrite the construction and operation of new coal-fired plants or new risks for companies that generate more than 30% of their revenues from coal mining or energy production from coal" and began ending coverage for "existing coal plant risks" that go above the 30% mark as of 2022.

"Chubb recognizes the reality of climate change and the substantial impact of human activity on our planet," Greenberg stated, according to the company’s website. "Making the transition to a low-carbon economy involves planning and action by policymakers, investors, businesses and citizens alike. The policy we are implementing today reflects Chubb's commitment to do our part as a steward of the Earth."

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Chubb Insurance is being targeted by a new ad campaign accusing it of being 'woke' (Fox News Digital)

"Dear conservatives, Chubb Insurance is for: DEI in Everything They Do, Radical Climate Ideology, Trans Activism," one ad states. "Chubb Insurance is against: The American First Agenda, U.S. Energy Producers, 2nd Amendment Advocates."

Chubb's business spans across 54 countries and territories, all 50 states, and employees over 40,000 people worldwide.

The company, based out of Zurich with a U.S. headquarters in New York City, did not respond to a request for comment from Fox News Digital. 

Andrew Mark Miller is a reporter at Fox News. Find him on Twitter @andymarkmiller and email tips to AndrewMark.Miller@Fox.com.

https://www.foxnews.com/politics/top-insurance-company-hot-seat-with-blistering-new-ad-campaign-exposes-radical-woke-ideology