Activist Robby Starbuck believes Cracker Barrel's logo redesign is part of a larger "woke" shift away from their loyal customer base. (Bess Adler/Bloomberg/Joe Raedle/Getty)
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He also noted that the company displayed rocking chairs with rainbow colors and LGBTQ+ insignia. The company even went so far as to place one in its Tennessee corporate office. Rocking chairs are practically synonymous with Cracker Barrel. Rocking chairs are practically synonymous with Cracker Barrel, with the restaurant’s long porches lined with them at locations nationwide.
"The fact that it's located there is important to this story because what's happened here is a microcosm of the parasitic operating procedure of left-wing activists," Starbuck said. "They don't just wanna force their soulless, godless, hedonistic vision of the future onto blue hellscapes that their party controls.
"No, it's much more important to them that they shove it down into your towns, into your kids' schools, and into your way of life. So, sticking a pro-trans rocking chair into their headquarters in a predominantly conservative town is exactly the type of thing they revel in doing."
Starbuck then pointed to the company’s involvement with HRC and participation in the Out and Equal Workplace Summit. For the Out and Equal conference, Cracker Barrel made rocking chairs in every color of the rainbow, representing the LGBTQ+ flag. Out and Equal even gave Cracker Barrel an award for having 2018’s top LGBTQ+ Employee Resource Group (ERG).
A Cracker Barrel restaurant in Dumfries, Virginia, US, on Tuesday, May 21, 2024. (Nathan Howard/Bloomberg via Getty Images)
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Gilbert Dávila, a member of Cracker Barrel’s board of directors, was also referenced in Starbuck’s video. Dávila, who joined Cracker Barrel’s board in 2020, has worked at several major companies, including Disney, Coca-Cola and Procter & Gamble. He’s also the co-CEO of DMI Consulting, which looks to "infuse cultural relevance and creativity into every solution." Starbuck asserted that Dávila, and others like him, are responsible for the "woke advertising push" seen over the last few years.
In the end, Starbuck emphasizes that the controversy around Cracker Barrel’s logo change is about more than the removal of a man in his chair leaning on a barrel.
A hat with the former Cracker Barrel Old Country Store logo is displayed for sale inside the restaurant's gift shop in Louisville, Kentucky, on Monday, Sept. 23, 2019. (Luke Sharrett/Bloomberg via Getty Images)
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"It's very, very important to understand that the Cracker Barrel story is not about a logo. It's not at all about a logo, it is about a country, it is our heritage, and it is a culture. It's about a power structure built to tell us that we are somehow backwards, embarrassing or bigoted," Starbuck said.
"A conservative can't give their money to Cracker Barrel. A Christian cannot give their money to Cracker Barrel, and so we won't," he added.
As Starbuck sees it, the Cracker Barrel debacle is a win-win for conservatives, saying that the company will either have to double down and lose customers or revert back to its 1977 logo to retain its customer base.
Fox News Digital’s Brian Flood and Nikolas Lanum contributed to this report.
Cracker Barrel did not respond Fox News Digital's request for comment in time for publication.
Rachel Wolf is a breaking news writer for Fox News Digital and FOX Business.
https://www.foxnews.com/politics/conservative-activist-slams-cracker-barrel-company-left-reeling-after-logo-redesign