Two ICE-branded vehicles parked side by side in front of the U.S. Capitol. The DHS rollout was announced via X Thursday. (@DHSgov via X)
The video, viewed nearly 200,000 times within hours, features close-up shots of the new fleet as it travels through the nation’s capital, passing landmarks, including the Lincoln Memorial, the Capitol and the White House.
Dark navy SUVs and pickup trucks are outfitted with red and gold striping, large gold "ICE" lettering on the sides, and the slogan "Defend the Homeland." On the rear, a gold-embossed "President Donald J. Trump" is prominently displayed.
The rap track "TOES" by DaBaby is featured prominently in the background, including the lyric, "My heart so cold I think I’m done with ice (Uh, brr)." The video was shared via X with a recruitment link to JOIN.ICE.GOV.
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Immigration and Customs Enforcement vehicles are displayed in front of the White House during DHS’s fleet rollout Thursday, Aug. 14, 2025. (@DHSgov via X)
DHS Secretary Kristi Noem’s office released a fact sheet showing the rollout reflects broader enforcement gains in her first 200 days, including a reported 93% decline in border encounters, a near halt to illegal migration through Panama’s Darién Gap and more than 100,000 job applications to ICE since the "Defend the Homeland" campaign began. The department has also reopened the Victims of Immigration Crime Engagement office and logged more than 352,000 arrests since January.
The House and Senate Homeland Security Committee Republican press offices did not immediately respond to Fox News Digital’s request for comment. The ICE union and agency spokespeople were also contacted.
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Public reaction to the rollout video on DHS’s X account was largely positive Thursday, with replies from veterans, law enforcement families and other supporters. "
Keep up the excellent work, thank you for protecting us," one user wrote.
Fox News’ Greg Norman contributed to this report.
Jasmine is a writer at Fox News Digital and a military spouse. Stories can be sent to jasmine.baehr@fox.com or to @JasmineSBaehr via X.
https://www.foxnews.com/politics/defend-homeland-dhs-unveils-striking-new-ice-fleet-boost-recruitment-visibility