Expert reveals how companies are rebranding 'toxic' DEI policies to skirt Trump-era bans: 'New wrapper'

Fox News Digital spoke to Consumers' Research Executive Director Will Hild about how institutions are attempting to skirt Trump administration efforts to eliminate DEI.

Fox News Digital spoke to Consumers' Research Executive Director Will Hild about the state of DEI in the U.S. (Getty)

However, FOX Business exclusively reported in April on Consumers’ Research warning that some businesses appear to be rebranding the same efforts rather than eliminating them. 

"It is the exact same toxic nonsense under a new wrapper, and they're just hoping to extend the grift because a lot of these people, I would say most of the people working in DEI are useless," Hild told Fox News Digital. 

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Will Hild, executive director of Consumers' Research, in Bethesda, Maryland, on Wednesday, May 31, 2023. (Getty Images)

"One is net zero pledges and activities that raise costs for consumers, patients having to pay more because these hospitals are investing millions, sometimes tens of millions of dollars, into green boondoggle projects that have nothing to do with the treatment of patients and the improvement of their health, but they do raise prices," Hild said.

Secondly, Hild said that his group is concerned about DEI quotas at hospitals.

Hild explained that the third and "worst" issue is transgender surgeries and procedures being forced onto children.

"Pushing of radical left transgender ideology onto kids, and not just pushing it ideologically and rhetorically, but pushing it physically, and what I mean by that is the injection of damaging, lifelong damaging hormones into children to, quote, unquote, change their sex, which is impossible, and even worse, the actual surgical application, removal and mutilation of their genitals, which is a grotesque violation of the Hippocratic Oath," Hild said.

Consumers' Research has been actively involved in launching advertising campaigns against hospitals across the United States, including a recent campaign against Henry Ford Health in Michigan, calling out what it says are situations where hospitals are putting "politics over patients."

Andrew Mark Miller is a reporter at Fox News. Find him on Twitter @andymarkmiller and email tips to AndrewMark.Miller@Fox.com.

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