Republican presidential nominee, former President Donald Trump holds up a fist at a campaign rally at the Santander Arena on November 4, 2024 in Reading, Pennsylvania. (Chip Somodevilla/Getty Images)
"Our most effective outreach to grassroots supporters right now comes from our new Chair Ken Martin, who talks about not just fighting the extremes of Donald Trump, but also on making the case to working families in both red and blue states that Democrats are the party fighting for them," Muldavin added.
The Democratic National Committee’s website opened this week to a photo of Ken Martin, newly elected DNC Chair, with a simple message: "Ken Martin is the new DNC Chair. Help Democrats mobilize against Trump." A fundraising message on the donation page invites Democrats to "pitch in to the DNC and help elect Democrats nationwide."
House Minority Leader Hakeem Jeffries, D-N.Y., conducts his weekly news conference in the Capitol Visitor Center on Thursday, May 23, 2024. (Tom Williams/CQ-Roll Call, Inc via Getty Images)
Trump’s fundraising apparatus has also capitalized on his return to center stage. Trump National Committee, the joint super PAC of Never Surrender and the Republican National Committee, have maintained consistent fundraising outreach since Trump’s election victory.
"Trump is the center of the universe at the moment," Republican strategist Matt Gorman, who worked on Senator Tim Scott’s presidential campaign and as communications director for the National Republican Congressional Committee, told Fox News Digital. "It's been pretty well proven over the last decade that Trump animates the fundraising base of both parties and utilizing him is an effective strategy."
As soon as Nov. 6, just a day after the election, a message "from Trump" to his supporters read, "TOTAL VICTORY! Because of you, WE WON!" with a link to donate to Trump’s super PAC. The messages continued in the weeks and months leading up to his inauguration.
The tone of the messages took a turn after Democrat Rep. Al Green, D-T.X., who attempted to impeach Trump three times during his first term, announced that he would file articles of impeachment against the president for saying he would "take over" Gaza.
Senator JD Vance points toward Republican presidential candidate former President Donald Trump at a campaign rally, March 16, 2024, in Vandalia, Ohio. (AP Photo/Jeff Dean, File)
The message from Republicans is clear: Democrats do not have policies beyond resisting Trump.
"Their identity for the last ten years has been, simply, 'Whatever Trump is for, I'm against,'" Gorman said.
While using Trump’s name can be an effective fundraising strategy, Gorman urged candidates to move past the moniker and step into policy discussions as well.
CLICK HERE TO GET THE FOX NEWS APP
"Policy is really important, too. Every candidate has to articulate what they stand for, how they'd be different from their opponent and what they bring to Washington or to the statehouse. Trump is helpful in every aspect, but it's important to make sure you're defining what you would do in your policies as well."
Deirdre Heavey is a politics writer for Fox News Digital.
https://www.foxnews.com/politics/trumps-name-continues-fundraising-behemoth-political-parties-center-universe