Eric Hovde, candidate for U.S. Senate, is seen here shirtless in the freezing Lake Mendota in Madison, Wis., in an effort to show he’s more of a hardy Wisconsinite than a soft Californian, on Feb. 29, 2024. (Eric Hovde via AP)
"It was hard to break through but it's good to get out here for a good cold plunge," Hovde says before he turns the camera on his shirtless torso.
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"So the Dems and Sen. Baldwin keep saying I'm not from Wisconsin, which is a complete joke," a laughing Hovde says into the camera. "Alright Sen. Baldwin, why don't you get out here in this frozen lake and let's really see who's from Wisconsin."
Wisconsin Democratic Party spokesperson Arik Wolk doubled down in the face of the challenge.
"If California bank owner Eric Hovde thinks sitting in a lake is going to stop us from telling Wisconsinites about his California bank, California megamansion, and California ties, he’s going to be swimming a whole lot for the next eight months," Wolk said in a statement.
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