The ad campaign for 'MELANIA' the movie on the side of the Duomo in Florence, Italy.
Fox News Digital has learned that President Donald Trump and the first lady will attend the premiere event at the newly renamed Trump–Kennedy Center in Washington Jan. 29.
Premiere events also will be held in New York; Phoenix; Salt Lake City; Chicago; Miami; San Diego; Nashville, Tennessee; Orlando, Florida; Orange County, California; San Francisco/Palo Alto; Minneapolis; Philadelphia; Denver; Detroit; Kansas City, Missouri; Boston; Austin, Texas; Houston; Las Vegas; Dallas; and Los Angeles.
Fox News Digital has learned that Amazon executives will attend premiere events for the film.
Marc Beckman, the first lady's agent and exclusive senior advisor — and her right-hand-man — told Fox News Digital that the first lady has been hands-on from day one.
"The first lady’s involvement and her participation in this film is unparalleled," Beckman said. "She is fully committed from ideation of the concept itself to the creative direction across all touchpoints."
"As everyone knows, the first lady is a very visual person — she is best in class when it comes to style and design," Beckman said. "She had the idea of getting into the film industry for many, many years."
Beckman said that from the get-go, the first lady’s idea was "to create a very rich, cinematic experience unlike anything that has been created before. This is not a documentary. This is a film."
The 'MELANIA' movie poster shown in Japan.
EXCLUSIVE: FIRST LOOK AT 'MELANIA' FILM
Fox News Digital has learned that Disney sought to obtain the exclusive rights to the film, as well as Netflix and Paramount. Amazon and MGM had the highest bid, purchasing the license for the film for $40 million — the largest documentary deal in history.
Beckman stressed that he negotiated the deal on behalf of the first lady while dealing with "all the studios directly."
"Effectively, we created a bidding war," he said. "I was able to have a very competitive bidding process between best-in-class companies."
Beckman said the decision to select Amazon was "not only for their financial offer, but because they had the most impressive team for what the first lady wanted to create — a quality film in theaters, and later, the docuseries."
"The docuseries will allow the first lady to unpack these stories in a much bigger, detailed way," he said.
First Lady Melania Trump takes the audience behind-the-scenes in Trump Tower, Mar-a-Lago and at the White House. (Regine Mahaux )
Unwerth works on some of the biggest fashion campaigns for Chanel, Dior and more. She has been featured in Vanity Fair and Vogue.
"They worked together years ago on a campaign and, for obvious reasons, we thought it would be amazing to have Ellen involved," Beckman said. "Ellen and Melania have an incredible relationship."
MELANIA TRUMP, AMAZON PARTNER TO RELEASE NEW FILM ABOUT HER LIFE IN THEATERS WORLDWIDE
Unwerth will travel to Washington, D.C., from Europe for a private viewing of the film at the White House, Beckman said.
"Ellen personally was an orphan when she was young, and she is very fond of Melania’s work for the foster care community," Beckman said. "It is just an interesting part of their relationship — a sensitive component which makes their relationship even stronger."
Meanwhile, the film is launching in the United States, but also around the globe in 30 countries, including Italy, Japan, Korea, Spain, United Arab Emirates, Saudi Arabia, Canada, Israel, Mexico, Hungary, Slovenia and more.
"All 30 countries have an ad campaign in different languages," Beckman said. "Melania supervised the campaign in every region of the world."
One ad campaign, in Florence, Italy, features the movie images on the Duomo church, he said.
As for the premieres, on Jan. 29 in multiple cities, Beckman said the first lady has planned "every element" of the events, from the gifts being given to guests, to the seating, the food, the menus and more.
"She has even created amazing packaging designs for collectible popcorn tubs," he said. "It is all her."
Fox News exclusively obtained the trailer in December 2025, which opens with the first lady walking into the U.S. Capitol rotunda ahead of her husband's second inauguration. She looks to the camera in her now-iconic inauguration outfit, and says, "Here we go again."
The trailer jumps from the first lady and president at the inauguration; to standing together outside of Mar-a-Lago; behind-the-scenes of the inauguration showing Barron Trump and Melania Trump’s father; to a series of images of the first lady; Air Force One; the presidential seal and more.
'MELANIA' is set to hit theaters globally Jan. 30. (Melania Trump)
The famous Metro-Goldwyn-Mayer lion roars and takes over the screen.
The launch of the film comes a year after the release of her book, "Melania." The memoir presents an intimate portrait of Melania Trump and includes personal stories and family photos she had not previously shared with the public.
"Melania" has been at the top of The New York Times’ bestsellers list since its release to the public.
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Upon the release of the memoir in 2024, the first lady told Fox News Digital that writing her story was "an amazing journey filled with emotional highs and lows."
"Each story shaped me into who I am today," she said. "Although daunting at times, the process has been incredibly rewarding, reminding me of my strength, and the beauty of sharing my truth."
The first lady released the original "Melania" book along with a special collector’s edition that includes photos she hand-selected, many of which she took herself, of her home and of various trips she has taken around the world.
Brooke Singman is a political correspondent and reporter for Fox News Digital, Fox News Channel and FOX Business.
https://www.foxnews.com/politics/inside-melania-unprecedented-access-behind-melania-trumps-first-film