Conservative influencer Benny Johnson will be the voice of the America First Policy Institute's new ‘Make Housing Great Again’ initiative launched on Friday. (Brett Carlsen and Daniel Acker/Bloomberg via Getty Images)
Hayek pointed out that advocating for policy is, at least in part, a messaging war, and Johnson's ability to articulate himself well will help with that. Additionally, he has the attention of many young people, who Hayek noted often aren't aware of the tools out there to help them buy a home.
Greg Sindelar, AFPI's interim president, added that the current culture in the United States "too often diminishes traditional aspirations," like homeownership and building a family, which has taken a toll on younger generations.
Even Democrats tend to agree. Former Democrat congressman and ambassador to Japan, Rahm Emanuel, wrote an op-ed in the Washington Post in August explaining how the increased difficulty of homeownership is depressing young men, particularly due to the fact that buying a home is often seen as such a pivotal part of achieving the American Dream.
"Rising costs, stagnant wages, regulatory burdens, and a culture that too often diminishes traditional aspirations have left millions feeling directionless and forgotten," Sindelar said. "AFPI is committed to reversing this trend by advancing meaningful, actionable policy solutions rooted in the principles of the America First movement."
The new initiative, announced Friday, laid out a list of policy proposals it plans to advance across government of all levels.
Conservative commentator Benny Johnson has 3.8 million followers on X and 5.6 million YouTube subscribers. (Fox News Digital)
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Other proposals include measures to stop predatory lending to young people, while promoting innovative housing like tiny homes.
Tax-focused proposals are in the mix as well, such as a "Family Formation Mortgage Credit," aimed at making family formation and homeownership financially synergistic. It will give families that marry and have a child within five years a $10,000 reduction on their mortgage through a refundable tax credit. The initiative will also push to double the child-tax credit for households filing their taxes jointly and own a home, or are planning to own one.
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