Unleash Prosperity is sending a warning to New York and New Jersey as more residents move out. (Angus Mordant/Bloomberg via Getty Images)
Unleash Prosperity's Vote With Your Feet campaign tracks data from the IRS and other agencies to create interactive maps showing how population and wealth are moving across the country. The campaign site has interactive maps depicting the movement of people and money, as well as their politics.
Moore said that while the first "big wave" of migration the group tracked in the U.S. occurred during the COVID-19 pandemic, as residents of closed blue states moved to open red states, the pattern goes beyond that.
"Our study looks over the last 10 years. So, it's not just the COVID effect," he explained.
The former Trump administration economic advisor said "there's no question" that the country's politics will become more polarized if the population shift continues. Moore said it used to be that New Yorkers going to Florida would vote Democrat in the Sunshine State. But now, he said, those moving out of New York and New Jersey are doing so for ideological reasons as well as economic ones. He also noted that Florida and Texas have become redder, not more purple, as people flee blue states.
Billboards launched by Unleash Prosperity on Oct. 23, 2025, warn New York and New Jersey residents about the mass exodus from their states. (Unleash Prosperity)
"I think crime is a tax. And if you can't feel safe walking down the streets of your neighborhood, you're going to want to leave," he said.
Moore also said that if blue states were to allow school choice — a move that some say would allow low-income families to give their children better educational opportunities — they would see fewer residents leaving.
Moore said red lawmakers, including Florida Gov. Ron DeSantis and Texas Gov. Greg Abbott, have handled crime control well and have kept taxes low — something he said are the keys to their success. He said that lawmakers in blue states should aim to be more pro-business, to fight crime and to get rid of "all of the things that make cities today unlivable." He pointed to the example former New York City Mayor Rudy Giuliani set when the Republican cleaned up the country's most populated city.
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While he had criticisms of lawmakers in blue cities and states, Moore pointed to examples of Democrats who were doing well with population retention: San Francisco Mayor Daniel Lurie and Houston Mayor John Whitmire.
Moore described Lurie as a "very pro-business, moderate Democrat" and said he is "cleaning up" the city and that people are coming back. Moore said Whitmire was a "no-nonsense" lawmaker who is fighting crime, cutting expenses and keeping taxes low.
"That's what Democratic mayors and governors should be doing if they want to save their cities and states," Moore said.
Rachel Wolf is a breaking news writer for Fox News Digital and FOX Business.
https://www.foxnews.com/politics/gone-florida-texas-new-billboards-slam-ny-nj-over-massive-resident-flight-red-states