A 2024 billboard in Hastings, Minnesota, informing voters to "trust women and vote Democratic." ((Photo by: Michael Siluk/UCG/Universal Images Group via Getty Images))
The women who participated in the focus group were not informed it was conducted by a Trump-aligned polling firm, only told that they were brought in to discuss political topics for a focus group commissioned by another research firm. The researcher leading the focus group told the women at the start of the meeting that she had "no stake" in their comments "one way or the other," and that the women "could say whatever comes to mind."
"Pretty much anything is fair game," the focus group leader told the women.
Fox News Digital is not publishing footage of the video or names of the women, but reviewed extensive footage of the session for the purposes of this article.
The focus group was conducted to study how affluent middle-aged and older white women have increasingly shifted to the political left in recent years, and was sparked by a racist sign displayed outside a Northern Virginia school board meeting in August targeting Republican gubernatorial candidate Winsome Earle-Sears.
"In the year since President Trump’s historic victory, commentators have obsessed over what they call the radicalization of young white men. But a quieter, just as revealing transformation has swept another group once known for moderation and civility: older, affluent white women. This change came into sharp focus last August in Arlington, Virginia," NPA's report outlines.
The Virginia gubernatorial cycle is at a fever pitch, with the election just over two weeks away pitting ex-CIA agent and former Democratic Rep. Abigail Spanberger against Republican Earle-Sears. In August, a white woman was spotted holding a Jim Crow-era-reminiscent sign targeting Earle-Sears, who is Black, when the candidate attended a school board meeting.
"Hey Winsome, if trans can't share your bathroom, then blacks can't share my water fountain," the sign read, igniting outrage from conservatives and others who called it racist.
Former Vice President Kamala Harris is seen as a guest on The Late Show with Stephen Colbert on July 31, 2025. (Scott Kowalchyk/CBS via Getty Images)
The women in the focus group overwhelmingly presented themselves as arbiters of knowledge, reporting that they have the "luxury" of reading news articles from different outlets, while other voters are more concerned about costs of living and putting food on the table.
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One woman in the group recounted that her cousin living in a Heartland state was a lifelong Democrat who announced ahead of the 2024 election that he was leaning towards voting for Trump, which the woman said made her nearly fall "off my chair."
The cousin, a male farmer, reported to her that the Biden administration had not helped U.S. farmers.
"He doesn't know. He's not paying attention to China's not buying wheat or soybeans," the female voter said. "He's just concerned about his daily life and making enough money to support his family. And so I don't think they're paying attention."
"I think a lot of times people are just very focused on … how it impacts them on that day and not reading The Washington Post or The New York Times or other things that we all have access to and, you know, have the luxury of doing," she added.
A new report published by a Trump-aligned pollster examined how educated, wealthy white women have move more to the left. (Getty Images)
"As the session ended, they voiced a small hope that the country might still find a way back to calm and common purpose. Whether that hope can survive a culture built on outrage is uncertain. But their conversation left one clear lesson. Beneath polls and party lines, the real contest for the nation’s future is over how Americans think, speak, and live with one another," the report concluded.
The women in the group called on the Democrat Party to find cohesion and to disseminate their message to party leaders across the country in order to win upcoming elections.
"Democrats need to stop primarying for the lesser Republican. So what's happening is … Democrats are voting between two Republican primary candidates, and they're voting for the idiot, crazy, right-wing guy so that they don't have to compete against this actual intelligent person. And that's where we're getting these nutcases," one woman said.
Another woman said the DNC should combat everything Trump says, including when the president pinned blame on radical liberal violence for the assassination of Charlie Kirk in September.
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"I think it comes from the DNC. I think they need to organize. I think they need a cohesive message. I think they need to be vocal every time Trump says something, even about Charlie Kirk. Yes. No one should be killed for what they believe in. A hundred percent. But they are turning him into a martyr," one woman said.
https://www.foxnews.com/politics/inside-minds-older-left-wing-women-driving-new-voting-bloc-resistance-grandmas-opposing-trump