New Jersey Democratic gubernatorial nominee Rep. Mikie Sherrill, right, and Republican nominee Jack Ciattarelli on the stage at the start of their second and final debate on Oct. 8, 2025 in New Brunswick, N.J. (Fox News Digital/Paul Steinhauser )
In the ads, Ciattarelli said "as governor, I have a plan to fix our state. In Congress, the only thing Mikie Sherrill fixed was her bank account."
The spots then use clips of Sherrill from her May interview on Charlamagne tha God's popular "The Breakfast Club" radio program.
"So I think we made money," Sherrill says in one clip when asked about reported millions in money she and her husband, a multinational investment bank senior manager, made in stock trades. In the other ad, she says, "I haven’t. I. I don’t believe that I did, but I’d have to go see what, what that was alluding to."
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Ciattarelli, in the ads, then argues, "Come on. Who wouldn’t know if they made $7 million. New Jersey needs a governor who gets it. Mikie Sherrill doesn’t. I do."
The Ciattarelli campaign told Fox News Digital that it will spend $2 million to run the ads on broadcast and cable TV and streaming.
Rep. Mikie Sherrill, the Democratic gubernatorial nominee in New Jersey, takes questions from reporters following a debate on Oct. 8, 2025 in New Brunswick, N.J. (Paul Steinhauser - Fox News)
Ciattarelli, a former state lawmaker and a certified public accountant who started a medical publishing company before getting into politics and winning election as a state lawmaker, is making his third straight run for New Jersey governor. And four years ago, he grabbed national attention as he came close to upsetting Murphy.
It was during the 2021 campaign that Ciattarelli's connection to opioid manufacturers first surfaced. Ciattarelli sold his company, which published content promoting the use of opioids as a low-risk treatment for chronic pain, in 2017.
"You’re trying to divert from the fact you killed tens of thousands of people by printing your misinformation, your propaganda," Sherrill charged. "I think our kids deserve better. I think the people you got addicted and died deserve better than you."
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Ciattarelli responded, saying, "With regard to everything she just said about my professional career, which provided for my family, it's a lie. I'm proud of my career."
"Shame on you," Ciattarelli added.
Sherrill shot back, "Shame on you, sir."
Cittarrelli then blamed the fentanyl crisis on former President Joe Biden's "open border" policies.
And at a post-debate news conference, he claimed the attack by Sherrill was "a desperate tactic by a desperate campaign on behalf of a desperate candidate."
Sherrill, asked after the debate if she had proof directly linking Ciattarelli to the opioid deaths, told reporters, "I guess he’s not really expressed anything about this. I think there’s a lot we don’t know. I think he continues to not be very transparent about it."
The two candidates also battled over the improper release of Sherrill's military records and why she was barred from attending her 1994 Naval Academy graduation, and support for President Donald Trump. And they took shots at each other over key issues, including New Jersey's sky-high energy costs, property taxes, immigration and the ongoing federal government shutdown.
New Jersey and Virginia are the only two states to hold gubernatorial contests the year after a presidential election, which means the races traditionally grab outsized national attention.
And this year's ballot box showdowns are viewed as crucial early tests of Trump's popularity and second-term agenda, and are considered key barometers ahead of next year's midterm elections for the U.S. House and Senate.
The winner of next month's election in New Jersey will succeed term-limited Democratic Gov. Phil Murphy.
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While Democrats have long dominated federal and state legislative elections in blue-leaning New Jersey, Republicans are very competitive in gubernatorial contests, winning five out of the past ten elections.
And in the 2025 race, political history favors both parties.
The party that wins the White House tends to lose the New Jersey and Virginia gubernatorial elections the following year, which favors the Democrats. But Democrats in New Jersey are also trying to buck history — it's been over six decades since a party won three straight Garden State gubernatorial elections.
Paul Steinhauser is a politics reporter based in the swing state of New Hampshire. He covers the campaign trail from coast to coast."
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